With social photography, geo-location and iOS gaming apps on the rise, the latest addition is a hybrid of all three: AppySnap is a social location game that requires participants to complete photography "missions" in order to cash in on prizes and special offers.
The missions range from snapping self-portraits to capturing specified locations, themes and objects. Participants are given a fixed time allotment to complete each mission, and winners can collect prizes and/or "caps" (points that can be redeemed for deals and offers), which include iPads, Kindles and Amazon/iTunes vouchers.
Creators Paul Smith and Jon Nairn of mobile development agency Never Odd Or Even describe the nature of the missions in greater detail:
"Some missions will play out in secret (players won't receive notifications that a new mission has arrived) and in time we'll be adding localised missions which can be as granular as we like – regional, local, even specific neighbourhoods. A great example would be an event or gig, where we release a mission in a venue for the crowd to complete, with the prize for the winner being VIP access backstage immediately afterwards."